Marketing Budget

Method	Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
Website	$ 100	$ 100	$ 100	$ 100	$ 100	$ 100	$ 100	$ 100	$ 100	$ 100	$ 100
Word of Mouth	0	0	0	0	0	0	0	0	0	0	0	0
Flyers	60	60	60	60	60	60	60	60	60	60	60	60
Online Catalogue	0	0	0	0	0	0	0	0	0	0	0	0
Paper Catalogue	$ 150	$ 150	$ 150	$ 150	$ 150	$ 150	$ 150	$ 150	$ 150	$ 150	$ 150	$ 150

Revised Enterprise Value

Enterprise Values	Apple	Google	Microsoft	Starbucks	Under Armour
IPO Price	$22.00	$85.00	$22.00	$16.50	$13.00
No. Shares issued in IPO	$4,600,00	$ 19,605,052	$ 3,095,000	$ 34,650,000	$ 145,488,000
IPO Enterperise Values	$ 101,200,000	$ 1,666,429, 420	$ 68,090,000	$ 209, 826, 128	$ 157, 612
Name of Founder	Steve Jobs	Larry Page	Bill Gates	Howard Shultz	Kevin Plank
Age at Start-Up	24	25	19	30	25
Age at IPO	25	31	30	38	30

Revised 12 Month Budget

Rent	Month 1	Month 2	Month 3	Month 4	Month 5	Month 6	Month 7	Month 8	Month 9	Month 10	Month 11	Month 12
Utilities	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000
Basic Office Supplies	1,000	1,000	1,000	1,000	1,000	1,000	1,000	1,000	1,000	1,000	1,000	1,000
Hardware Supplies	500	500	500	500	500	500	500	500	500	500	500	500
Art Supplies	1000	1000	1000	1000	1000	1000	1000	1000	1000	1000	1000	1000
Website	1000	1000	1000	1000	1000	1000	1000	1000	1000	1000	1000	1000
Marketing Tools	310	310	310	310	310	310	310	310	310	310	310	310
Media and Technology Tools/ Software	1500	0	0	0	0	1000	0	0	0	0	0	0
Total Exspense	$ 7, 310	$ 5, 810	$5, 810	$ 5, 810	$ 5, 810	$ 6, 810	$ 5, 810	$ 5, 810	$ 5, 810	$ 5, 810	$ 5, 810	$ 5, 810
Revenues
# of works Sold @ 50 % commission	(4) $4,000	(4) 4,000	(4) 4,000	(4) 4,000	(4) 4,000	(4) 4,000	(4) 4,000	(4) 4,000	(4) 4,000	(4) 4,000	(4) 4,000	(4) 4,000
Consulting Services @ $300 per hour	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000	$ 2,000
Total Revenue	$ 18,000	$ 18,000	$ 18,000	$ 18,000	$ 18,000	$ 18,000	$ 18,000	$ 18,000	$ 18,000	$ 18,000	$ 18,000	$ 18, 000

Revised Enterprise Value

.	Enterprise Values		Apple	Google	Microsoft	Starbucks	Under Armour
.	IPO Share Price		22.00	$85	$21	17.00	$13
.	IPO Oustanding Shares		54,215,333	19,605,052	$24,715,113	12,716,735	12,124,000
.	IPO Enterprise Values		1,192,737,326.00	1,666,429,420	$519,017,373.00	209,826,128.00	157,612,000
.
.	Current Share Price		106.00	337	$18.00	11	17
.	Current Outstanding shares		890,553,779	240,289,354	8,890,562,873	63,000,000	36,827,553
.	Current Enterprise Value		90,439,870,057	80,977,512,298	10,600,301,317	693,000,000	626,068,401
.	(all values as of 3/25/09)
.
.	Name of founder		Steve Jobs	Larry Page	Bill Gates	Howard Shultz	Kevin Plank
.	Age at Start-up		24	25	19	30	25
.	Age at IPO		25	31	30	38	30

Be a Leader

The first principle that I exercised was "If you must find fault, this is the way to begin", this is principle 1. I was instructed by a professor to help a fellow student catch up on missed work, and understand why his paper received a D. I was very tactful in addressing his issues, and careful to give honest and open opinions about his work first, but then giving him encouraging compliments so that he wouldn't feel too bad.


The second principle that I used was (in this same situation) was letting him look at one of my papers, and being forward and expressive about my struggle with writing, the teachers instructions, and the revision process. This is principle 3. After talking about my own imperfections with the class, writing, and following instructions due to the teacher direction, he seemed more open and friendly, and worked evenly and encouraging together.

Now because of me using these principles we are going to consistently consult one another to peer review with one another before assignments are due for the remainder of the semester.